Emails in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

  • Don’t use false or misleading header information.

  • Don’t use deceptive subject lines.

  • Identify the message as an ad.

  • Tell recipients where you’re located.

  • Tell recipients how to opt out of receiving future email from you.

  • Honor opt-out requests promptly.

  • Monitor what others are doing on your behalf.